The Second Act Strategist

For smart second-act creators who want to build a Substack people remember, subscribe to, and pay for.

By Tracy Friedlander
· Over 1,000 subscribers
“As someone who's reinvented numerous times, I love Tracy's takes on using Substack to build your "second act” through writing. She breaks down how to show up online, write in a way that sounds like you, and attract the right people. Blue💙 ”...”
Blue, Reinvent Yourself!
“Tracy is the master of growing authentically on Substack. Give her a follow, you will get so much value!”...”
Jen Chapin, The Dinner: Done Club ✅
“Tracy speaks the truth and has such a refreshing, clear perspective on things. I love it and you will too. :)”...”
Tiana Gonzalez, Between Reps: Building the Unbreakable Woman