How To Make 6-Figures On Substack 😏

I'm going to show you how in ONE STEP (sarcasm!) but this post DOES give you the real first step and it *is* actually easy

Get out your calculator. I’m going to tell you how to make 6-Figures on Substack.

READY??

Step 1: Take out your calculator

Let’s say we’re aiming for $120K a year (let’s make a little more for taxes)

That’s $10K months.

Here’s what you need:

1,250 paid subscribers paying you $8/month

OR…

200 sales per month on your $50 product per month

OR…

Just 200 participants in your $500 course or group cohort in a year

OR JUST TWO $5,000/month high-ticket clients per month.

That’s all you need. See? It’s just MATH.

The numbers tell you that the 1,250 paid subscribers will happen when you have a larger audience… but with a smaller audience, you could enroll two $5,000 clients and get to your goal in just one step, in only the time it takes to swipe their credit card. 🤑

See how easy it is??

Getting to 6-figures a year on Substack is only a numbers game. Start making your offers and you’ll be there in no time.

(Want to know how to do it? Click here for my coaching offer that only costs $5,000 per month! 🤡 ) *Seriously click there if you want to laugh out loud)

Ok now I’m going to be serious…

What I’ve learned from more than 10 years in online business: the most level-headed, IMPORTANT way to get to 6-figures is not as easy as just some “simple math”.

You have to show up and connect, build recognition, trust and a following online.

Do what you say you’re going to do (even if what you say you’re going to do is publishing once per week for 2 years and never missing a week.)

Even if it’s showing up in the Notes feed consistently and commenting religiously.

Especially if it’s making real biz friends and real Substack friends that recommend you without you even asking.

The truth about making money is, you actually have to build the foundation first.

Very few really want to do that. They’d rather get the dopamine rush of the IDEA of making a ton of money. That’s way more fun, anyway. And you know what? THE GOO-ROOS know this about you, that’s why they give you that fun money math all the time before they sell you a course promising you that you’re going to get rich.

I’ve always been one of those boring truth-teller types…

I’m the type of teacher that tells the truth. I think that’s why I’m not a millionaire yet. But fuck it, I’m taking the long road. Because there’s no such thing as “the four-hour workweek” that you actually worked and got to a million bucks. There’s no such thing as being LAZY and still turning into some internet girl boss. It’s just not a thing. That’s the marketing of it, but it’s not the thing.

Where I start is: AUDIENCE.

Building a following. Building TRUST and recognition and awareness. Even before it’s 10K people, but just 1K people that all know you and share your work with their friends. The best time to start was years ago. The second best time to start: NOW.

There’s some stuff to do before you worry about 6-figures… and that stuff will lead you to 6-figures with each step you take.

I know I might’ve come across as a bit snarky in this post. 😬

But I unfollowed someone on IG for this exact type of messaging the other day (and I recently saw another viral Substack post that did the exact same thing.)

I want to be clear about something: LOTS of people have gotten to 6-figures on Substack.

It is 100% possible!

But I guarantee you, they did the hard work of showing up first. And if it seems like they have an “advantage” because they brought a list? They did that work showing up before they landed here.

That’s the work we’re doing together in this fun and easy 10-day Aligned Visibility Sprint I’m hosting for paid subscribers starting tomorrow.

The Aligned Visibility Sprint: A 10-Day Sprint for Paid Subscribers

Each of the 10-days you’ll get an email with a mini-task to do, and a chat feed to report how things are going and support each other in the process.

What we’re doing together… you’ll discover:

• How to spot aligned creators and connect with them in a meaningful way that turns into collabs that are a win-win for both of you

• The “simple gift” strategy that makes people remember you forever (with good feelings!)

• Getting UBER CLEAR on what you want people to see so they immediately smash that subscribe button (the #1 reason they do that will be embedded on your front page)

• How to layer on some of the collaborative Substack activities (in a way that doesn’t feel overwhelming) to get more eyeballs on your work and your true-fans list growing

This is created for Substack writers/Second Act Builders who want depth, recognition, and aligned relationships, not another algorithm-chasing circus with glitter on it.

THE BEST PART: it’s a low-lift challenge!

Each day you get ONE EMAIL delivered straight to your inbox from Substack.

Each day there’ll be an active chat for paid subscribers who are participating together.

This 10-day sprint is open to ALL paid tier members, monthly, annual or founding.

Stick around after the Sprint for future sprints, monthly LIVE Q&As and mini-workshop drops on topics around building YOUR second act online presence using Substack and beyond.