We're *All* Using AI Wrong.

It's time to think bigger

I feel like with each passing week I think differently about the world, about business, about AI, and about what the future will look like. The future of work, the future of writing, the future of showing up as a creator and getting paid for it.

The future of being human, really.

It all started last week when I read a post by Kim Doyal about creating something not related to your business with AI.

Her post explains the whole idea: that we can use AI to build things that solve a problem as a business that take ourselves completely out of the equation… so we can stop “performative marketing”. (if you haven’t read it yet, it’s a must-read, for real.)

It got me thinking. Because I love this kind of mental challenge.

I know one type of business. The type where I show up and I’m me, sharing what I know and mixing in some of my personality along the way.

At this point I’m used to it (although it was an adjustment when I first became a creator online) but I know people have businesses where they make tons of money, and their personality really has nothing to do with it (like my good friend who is a top seller on Amazon, for example.)

Maybe we don’t have to work so hard and infuse our everything into our business. Isn’t that the fastest way to burnout??

As I pondered this throughout the week and it energized me and made me want to research it and think and explore and research, I rememebered… I had scheduled a massage for Saturday morning.

Good! A forced BREAK. 😅

As I relaxed, and as the massage therapist worked on my tight, sore muscles (probably caused mostly from hunching over my computer) a thought suddenly popped into my head, like it escaped from one of my tight shoulder muscles and made its way to my brain to say…

“Work smarter, not harder.”

Why on earth would that phrase just pop into my head??

As I lied there thinking about what it meant, I started to think about my work. How I see people recycling their posts, reposting posts that are similar as ones I’ve seen them write before.

Why wasn’t I rewriting posts that had crushed it instead of trying to reinvent the wheel each week?

Why wasn’t I doing that with Notes?

How else was I making my work harder? How was I making making money harder??

I feel like sometimes things I read, thoughts I have, moments (honestly) strategizing with AI cause me to shift tracks in real time, like as if there’s some quantum theory that you can be open to messages, pay attention to them and then fast track to a better outcome or something? And they all line up for me at the same time.

Which makes it really weird that today I read this post by Seth Godin.

Seth has written his daily blog for I think more than 20 years at some point. I love how they’re short and to-the-point, and really give you something to think about.

This post is about how college admissions work, and how the process is painfully not transparent and also so obviously broken.

He then describes a new way it could work, and if you read between the lines, you can see he’s describing a solution that would 100% be created by AI (if they actually took on this task to make it better.)

It was that moment I realized… (well actually I realized it in the shower about an hour later, where I get my BEST realizations 😂 )

We’re all using AI wrong.

The conversation on Substack is largely about AI writing and how shitty it is.

We talk about AI slop, how we hate reading it. Yet talking about it isn’t really helping. It’s not making it show up less.

Then we have some really awesome AI writers who are talking about cool ass solutions, tools, entire systems that they can create using Claude Code or any number of tools.

I feel like there’s a huge gap between the “AI is a shitty writer” conversation and “AI can basically build you anything.” And after that comes “AI is coming for your jobs and your life” impending doom scenarios.

But there’s not really anything in-between.

And that’s the gap I am getting into (and I’m so freakin’ pumped about it.)

Something I’ve learned about myself recently… and what it means for you and AI

I’ve learned something pretty mind-blowing but also sort of a “duh” moment for some, probably: I learn the best while doing.

I can think of the best idea and just know it’s the thing. I’ll be excited about it, and just dive right in. I’m a fast implementer.

And then while doing the thing, I find out that it’s not really all that.

If it’s heavy, not fun, you’re dreading it? That means you should pivot.

And that process took a few years after the pivot from my business marketing to musicians. A few years.

Now with AI, I’m implementing, having mind-blowing realizations, editing, changing things up. FAST.

With AI I can try things faster. I can iterate and change things. I can, in real time, go deeper on an idea and decide faster if it was a bad one before starting or a new great one can come to the surface sooner.

How I’m doing this is using AI (right now it’s Claude Opus) for STRATEGY.

I’m not even using it that much for the writing process. By using it for strategy, it’s allowing me to see the whole picture, build faster, create the entire architecture, the BIG PICTURE of what I’m doing.

I’ve never been able to think like this before and I do think it’s because I’m using AI in this way.

And then, this is the most recent thing which deepened this idea and made me know 100% without a shadow of a doubt that we are using AI wrong overall:

I created a new lead magnet that blew every lead magnet I’ve ever created out of the water. It’s a quiz to discover Your Substack Creator Type.

This quiz is built entirely on my observations on Substack as well as my current and past clients I’ve had who I help build their online presence and offers — and AI helped me take my hard-earned knowledge and experience, the observations only I could have had over this time, and turn it into a tool to help people refine and clarify exactly how to show up on Substack.

Because it’s not about “finding your niche”. It’s much more about tapping into who you really are and then infusing that into the frameworks and Emotional Frequencies (I teach this inside Super Power Notes if you’d like to know more about it!)

Imagine unlocking your Substack experience based on who you are, not generic one-size-fits-all advice?

So many experts are teaching Substack strategy based on the basic information. But what if that’s an oversimplification?

Just by creating this quiz, I’ve realized that I need to reconfigure and restructure my entire offer suite and how I guide people in building their Second Act online presence using Substack… and I’m going to reveal it soon. It’s already blowing my mind, so I know it’ll blow your mind.

Anyway… if you’ve been wondering what’s holding you back on Substack, it might be that you’re not tapping into the right strategy for your unique Creator Type. Find out yours by taking the quiz. 😅

Now, I’d love to hear from you: do you think this “Is AI good or bad” question is outdated and boring? Do you agree with me on this?

It’s taken me a few months of “feeling behind” on AI to come to this conclusion, and I’d love to hear your take, your POV on the whole conversation (it’s definitely nuanced!)